Oh How I Wish I Was at #BrightonSEO
I first met… At SMX London We didn’t chat long, but he invited me to speak At BrightonSEO I said… When it got to the event, I was pretty nervous… It was my first time speaking to a public audience It seemed to go down pretty well After that, I spoke at a few more ...
Remarkability: A Digital Marketing Cliché
‘Transform Your Business By Being Remarkable’ is the subtitle of Seth Godin’s Purple Cow, a book in which the core message is: ‘something remarkable is worth talking about’. It is also very apparent in Inbound Marketing, by Halligan and Shah, where the silver bullet of both business and content strategy is remarkability: ‘Beyond a remarkable ...
Storytelling: What It Means for Your Marketing and How to Sell It
Last Wednesday I had a fairly bonkers day attending two events – Econsultancy’s Digital Cream at The Emirates, followed by Search London at Google Campus. For Digital Cream, I had to run three ninety minute round table sessions on Content Marketing. Having to keep your concentration up for that long can be quite tiring, but ...
Seth Godin is Wrong – Advertising is Never Really ‘A Waste of Money’
Seth Godin would have you believe that advertising is a bottomless pit of wastage (see Permission Marketing or Purple Cow on my reading list) – that people don’t care about your message because they get too many of them already. I think he’s completely wrong. I thought of this short post when I was checking ...
The Final 10% – Losing Troublesome Projects to Achieve Better Standards
At some points during the Autumn I’d get home from work and wonder why things were so out of control. How there could be so much occurring at once, yet not much happening? How things could get so far, but then fail to arrive? Over commitment to multiple projects reached a crisis point. In an ...
Engagement: A Digital Marketing Cliché
Engagement is one of the most abstract words in digital marketing. It crops up perhaps the most out of any clichés in conferences about social media or content, but I’m mystified as to how it’s any more of a business objective than reach. Reach is positioned as the ugly metric of the broadcast era, while ...
Communication is Not About Speaking, It’s About Listening: A Digital Marketing Cliché
I borrowed the phrase “Communication is Not About Speaking, It’s About Listening” from chapter 10 of Simon Sinek’s Start With Why. It’s the mantra that in the age of connectivity and social media, we have gone beyond broadcasting and into an age of constant feedback – and that the key things we can learn about markets ...
Happy Employees Make Happy Customers: A Digital Marketing Cliché
Happy employees make happy customers is something that is heavily alluded to in Start With Why through examples of Southwest Airlines and Costco. Tony Hsie’s Delivering Happiness: A Path to Profits, Passion and Purpose sits on my Amazon Wishlist, but I’m a little uneasy about buying it, since it will undoubtedly preach this mantra. I ...