Further Education in Digital Marketing – 8 of the Top Courses
Another batch of students are about to enter the world of work (I am assuming they ‘chilled out’ over summer, though I am probably ‘out of touch’), but for those with a thirst for knowledge and a healthy dislike of the 9-5 world there is the Masters!
The most astute amongst this group IMO will be doing digital marketing courses. Here is a selection I found on t’internet. Incidentally I didn’t find any undergrad degrees in digital marketing.
Undergraduate degree or equivalent
3 years of full-time work experience recommended prior to joining the programme
Term 1: certificate in Marketing, term 2: diploma in Marketing, term 3. MSc in Marketing
- Degree is validated and awarded by the University of Wales, UK.
- Campuses available: London – Campus, Manchester – Campus & Online
- Class diversity breakdown Aug 2011 29 students from 20 countries (All Marketing MSCs)
Fees: Home £8,500, overseas: £11,500
Entry Requirements: A good British honours degree (or equivalent) in any subject.
Covered: Customer Acquisition and Conversion Concepts, Integrated Marketing, Customer Management and Retention Concepts, Social Media, Advanced Search Engine Optimisation, Advanced Email Marketing, Mobile Marketing
- UK’s first Masters in Digital Marketing Communications
- In conjunction with e-consultancy.com
- Full time students will have the opportunity to apply for internships and work placements with a number of organisations in the UK.
- Full Econsultancy membership for the duration of your studies – £295 per year
Fees: Part time: £9,450 + VAT, Full Time: £8,950 + VAT
Entry Requirements: First- or upper second-class honours degree from a UK university, or equivalent
Core modules: Consumer insight; Data-driven marketing; Information systems strategy; Innovation and creativity; Digital marketing communications; Introduction to marketing; Key personal skills; Strategic marketing decisions; Strategic marketing intelligence; Web analytics; Web applications
Facts: Accreditation by Institute of Direct and Digital Marketing
Start date: End of September
Fees: £6,550, more for intl students
A good honours degree, minimum 2:2, in marketing, communications, a business discipline, computing, or other degree with relevant business experience
Applicants who do not hold an undergraduate degree will require a minimum of three years of marketing experience within industry.
Core modules: Digital Marketing Fundamentals, Experiential Marketing, Data Mining Business Applications, Brand Equity, E-solutions and Digital Media Applications, Marketing Research
The course explores the nature of Digital Marketing and Experiential Marketing as distinct specialisations; while recognising that the two specialisations are inextricably linked.
no official closing date for this course
Programme ran for the first time from September 2010.
Fees: UK and EU students: £7,110, International students: £11,340
Entry requirements: Must hold the Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma in Digital Marketing.
Core modules: Research Methods, Marketing in the Digital Environment
Options: Digital and Social Media, Public Relations, Emerging Issues, Global Operations & Logistics, Market Driven Marketing, Social Marketing Strategy or International Marketing
- Accredited by: Institute of Direct and Digital Marketing
- Course run by the department of Management, Human Resources and Marketing
home/ EU £3531
Other ‘Short Courses’
Foundation course – 4 days next – Starts 22nd Sept
Professional 6 days next – Starts 20th Oct
Fees: Foundation – £1000, Professional – £1500, Both – £2000
10 weekly classes, next starts Monday 3rd Oct,
3 day course, monthly,
Fees: £1,597 – £1,975
I hope you enjoyed this short roundup. If you have done any of these courses please let me know what they were like in the comments below.
If not then what are you doing to educate yourself in digital marketing?