Further Education in Digital Marketing – 8 of the Top Courses

Guest Post from Genial Joe of Think Genial.

Another batch of students are about to enter the world of work (I am assuming they ‘chilled out’ over summer, though I am probably ‘out of touch’), but for those with a thirst for knowledge and a healthy dislike of the 9-5 world there is the Masters!

The most astute amongst this group IMO will be doing digital marketing courses. Here is a selection I found on t’internet. Incidentally I didn’t find any undergrad degrees in digital marketing.

1. London School of Business and Finance – MSc in Digital Marketing

Entry Requirements:

Undergraduate degree or equivalent

3 years of full-time work experience recommended prior to joining the programme

The Course:

Term 1: certificate in Marketing, term 2: diploma in Marketing, term 3. MSc in Marketing

Facts:

• Degree is validated and awarded by the University of Wales, UK.
• Campuses available: London – Campus, Manchester – Campus & Online
• Class diversity breakdown Aug 2011 29 students from 20 countries (All Marketing MSCs)

Fees: Home £8,500, overseas: £11,500

2. Manchester Metropolitan University – MSc Digital Marketing Communications

Entry Requirements: A good British honours degree (or equivalent) in any subject.

The Course:

Covered: Customer Acquisition and Conversion Concepts, Integrated Marketing, Customer Management and Retention Concepts, Social Media, Advanced Search Engine Optimisation, Advanced Email Marketing, Mobile Marketing

Facts:

• UK’s first Masters in Digital Marketing Communications
• In conjunction with e-consultancy.com
• Full time students will have the opportunity to apply for internships and work placements with a number of organisations in the UK.
• Full Econsultancy membership for the duration of your studies – £295 per year

Fees: Part time: £9,450 + VAT, Full Time: £8,950 + VAT

3. University of Southampton – MSc in Digital Marketing

Entry Requirements: First- or upper second-class honours degree from a UK university, or equivalent

The Course:

Core modules: Consumer insight; Data-driven marketing; Information systems strategy; Innovation and creativity; Digital marketing communications; Introduction to marketing; Key personal skills; Strategic marketing decisions; Strategic marketing intelligence; Web analytics; Web applications

Facts: Accreditation by Institute of Direct and Digital Marketing

Start date: End of September

Fees: £6,550, more for intl students

4. London Metropolitan University – Digital & Experiential Marketing (MA)

Entry Requirements:

A good honours degree, minimum 2:2, in marketing, communications, a business discipline, computing, or other degree with relevant business experience

Applicants who do not hold an undergraduate degree will require a minimum of three years of marketing experience within industry.

The Course:

Core modules: Digital Marketing Fundamentals, Experiential Marketing, Data Mining Business Applications, Brand Equity, E-solutions and Digital Media Applications, Marketing Research

Facts:

The course explores the nature of Digital Marketing and Experiential Marketing as distinct specialisations; while recognising that the two specialisations are inextricably linked.

no official closing date for this course

Programme ran for the first time from September 2010.

Fees: UK and EU students: £7,110, International students: £11,340

5. London South Bank University – MSc in Digital Marketing

Here’s a prospectus look at the course

Entry requirements: Must hold the Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma in Digital Marketing.

Core modules: Research Methods, Marketing in the Digital Environment

Options: Digital and Social Media, Public Relations, Emerging Issues, Global Operations & Logistics, Market Driven Marketing, Social Marketing Strategy or International Marketing

Facts:

• Accredited by: Institute of Direct and Digital Marketing
• Course run by the department of Management, Human Resources and Marketing

Fees:

home/ EU £3531

Overseas: £4925

Other ‘Short Courses’

University of Salford – Search & Social Media Marketing

Foundation course – 4 days next – Starts 22nd Sept

Professional 6 days next – Starts 20th Oct

Fees: Foundation – £1000, Professional – £1500, Both – £2000

City University of London – Digital Marketing, An Introduction

10 weekly classes, next starts Monday 3^rd Oct,

Fees: £330

Chartered Institute of Marketing – Digital Marketing

3 day course, monthly,

Fees: £1,597 – £1,975

I hope you enjoyed this short roundup. If you have done any of these courses please let me know what they were like in the comments below.

If not then what are you doing to educate yourself in digital marketing?