Saying Stuff is Dead is Dead: My Think Visibility Presentation

On Saturday I spoke at Think Visibility run by Dom Hodgson. I’ve spoken quite a bit in the last six months, both internally but also at Brighton SEO and at OMM London.

I considered that Think Visibilty was fairly different from normal conferences – quite a few people were largely there to have fun rather than learn too much, so I wanted to do something different as well. People saying stuff is dead gets on my nerves, but it’s a topic that there’s little opposition to, so I thought I’d do that. The main thing I wanted to get right was to balance the level of humour with substance, so as well as plenty of jokes (at the expense of the audience, Steve Jobs and Rand Fishkin) I put in plenty of data and insight. It wasn’t exactly the most actionable talk you could see, but I think it served its purpose in entertaining and informing, and it was hugely enjoyable to deliver when you get laughs from the crowd. Hopefully, the audience would have gained some insight into how to consider ‘is dead thinking’ and how to integrate SEO into a marketing strategy.

So, here is the slide deck:

Response

Response to the talk was by far the best I’ve had so far, and it would seem that the relatively long hours tackling a fairly difficult topic and practicing the lines paid off:

Good times. Thanks to Dom Hodges for giving me the opportunity – it was a brilliant event and a brilliant weekend.